AMZN

Amazon.com, Inc.

1750.0000
USD
0.62%
1750.0000
USD
0.62%
1307.0000 2035.8000
52 weeks
52 weeks

Mkt Cap 860.95B

Shares Out 492.33M

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Cyber Monday Poised to Break Records — Here's What Sales Look Like So Far

Cyber Monday is shaping up to be a big one.

According to Adobe Analytics, Cyber Monday is on track to top $9.4 billion in sales this year, with sales reaching $628 million as of 7:00AM PT on Monday morning. That's an increase of 18.2% over the same time last year -- and considering a bulk of Cyber Monday sales happen in the after-work hours, that bodes well for the shopping holiday overall.

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The top-selling items throughout Thanksgiving weekend included Frozen 2 toys, Amazon (AMZN - Get Report) Fire TVs, Apple (AAPL - Get Report) laptops, and games such as EA's (EA - Get Report) Madden 20 and NBA 2K20. Strong sales of products in those categories -- toys and electronics are typically some of the top-selling items over the holidays -- likely continued into Cyber Monday.

In past years, Amazon has been the single most dominant holiday retailer when it comes to online sales; in 2018, Amazon accounted for roughly one-third of all online holiday sales according to Rakuten Intelligence. But this year, there's some evidence that rival Walmart (WMT - Get Report) could be closing the gap, at least when it comes to mobile purchases.

App Annie, mobile insights and analytics firm, reported that Walmart was the most downloaded app on Black Friday this year, surpassing Amazon, which was the second most downloaded. Target's app was third, followed by Ebates and Wish. Walmart offered an aggressive slate of deals on electronics and a range of other goods on Cyber Monday, such as gift cards worth $400 or more with purchase of an iPhone -- and analysts noted an uptick this season in heavy discounts across a variety of retailers, both online and offline.

This year, Amazon, Walmart and others are also ramping up one-day shipping programs, with Amazon offering that perk free for Prime members and Walmart offering next-day shipping at no charge for online orders over $35.

It isn't all about online sales and speedy deliveries this year, however.

With just 22 days between Cyber Monday and Christmas eve this year, shoppers on an unusually short timeline for gift buying might opt for a variety of ways to collect their goods.

Analysts anticipate that the "buy online, pick up in store" option will be especially popular this year, particularly as the Christmas holiday draws closer and consumers likely grow more nervous about delivery issues.

Revenues from this delivery method are likely to double in the week before Christmas, according to Adobe Analytics. And that could bode well for big-box stores offering this option, such as Target (TGT - Get Report) . In a recent interview, Target CEO Brian Cornell told CNBC that shifting online order fulfillment to stores from distribution centers cut costs by 40%.

What's more, 85% of shoppers will spend money on more goods when they arrive to pick up their online orders, CommerceHub noted in a recent report.

Online sales are still growing far more quickly than offline sales, however. From Nov. 1 through Dec. 31, online sales are expected to reach $143.7 billion. That represents an increase of 14.1% over 2018, compared to growth of just 4% for holiday sales overall.

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Amazon and Apple are holdings in Jim Cramer's Action Alerts PLUS member club. Want to be alerted before Jim Cramer buys or sells AMZN? Learn more now.


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